This post originally appeared in the Insider Today newsletter.
But the show's real stars were the new versions of Apple's iPhone and Apple Watch.
But if you were hoping a new iPhone will send Apple's stock soaring, think again.
Prior to Tuesday's event, Apple's shares fell an average of 0.2% on days a new iPhone was announced, according to Barron's.
The Insider Today team: Dan DeFrancesco, senior editor and anchor, in New York City.
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